ESPN's Where to Watch offers a TV and streaming guide to sports viewing
So you know all the different services you need to pay for.
ESPN launched a feature called Where to Watch in its app and website. This guide is a list of all the sporting events happening on a given day and, fittingly, where you can watch them. The resource covers not just ESPN's own channels, but also broadcast, cable and regional sports networks and streaming services. Users can prioritize their favorite leagues and teams to make details about those games front and center. People who are authenticated pay TV customers or ESPN+ subscribers can click through to watch the live events if they are an ESPN network stream or a select partner network.
ESPN is hardly the first to come up with this idea. In fact, you can already see a comprehensive list of all kinds of athletic events on the Sports page of Just Watch. But the fact that it's such a useful tool is a sign of just how convoluted it can be to watch a specific game. Sports leagues are fragmented across a host of rights deals that mean your team might play on one media platform one night and a totally different one the next. For instance, NBA and WNBA matches will predominantly be on ESPN in the coming years. Except for when the games are on NBC and Peacock. And when they're on Prime Video. Resources like Just Watch or ESPN's Where to Watch might give you the information, but they don't reduce the costs of being a loyal viewer.
If that wasn't enough, there are also new sports-centric streaming options on the horizon from ESPN. The Disney-owned company is planning to offer a standalone streaming subscription next year and it's also a partner in the proposed Venu sports streaming package (although that's hit some hurdles).
